Millennials and Gen Z all over the world have adapted memes as a form of communication. According to Instagram, their users share over one million memes every day.
Over time, marketers have figured out a way to use memes for their marketing campaigns. If you’re looking for ways to boost traffic, learning how to create memes may be the way to go.
Here’s how to create marketing memes that are eye-catching and relevant.
Table of Contents
What Is A Meme?
In short, a meme is the internet’s version of a comic strip. A single picture accompanies a caption.
A lot of the time, people create memes with funny pictures that are making rounds on the internet. The caption encapsulates both the picture and some experience that is culturally relevant.
The best memes poke fun at situations that are both universally relevant and oddly specific. It’s the inside joke that everyone is in on.
Lastly, memes don’t give the joke away, but they give you just enough information to fill in the gaps.
Understand Your Audience
Marketing memes are going to be effective for some groups more than others. The younger generations, for example, mastered the concept of the meme over a decade ago.
Still, they can be useful in your marketing campaign if you know who your audience is. Beyond knowing your buyer persona, you need to understand their sense of humor.
The kind of images you use should be something they’re familiar with. What are their hobbies? Where do they work? What kinds of shows do they like to watch?
Reinvent the Trends
Marketing memes are all about knowing what’s relevant. What phrases and slang are trending? What is everyone in your target audience talking about?
To use memes in marketing, you’ll need to put your unique spin on whatever is trending.
Don’t Forget Your Brand
All successful business memes draw attention to your brand. Don’t just post what everyone else is posting, or your marketing memes will get lost in the shuffle.
Try to include the name of your business in the caption. You could also feature your product in the image. Photoshop is very handy for this. At the very least, people should be able to figure out it’s a marketing meme.
Just make sure you stay on-brand by using an appropriate tone of voice.
How to Create Memes
Now that you understand the concept of marketing memes, it’s time to put your expertise to the test. There are certain programs that make it easy for you to create memes.
One of those is Adobe Creative Cloud Express. This meme generator lets you craft custom business memes for free. It only takes a few minutes, and you don’t need to have a design background.
Making Marketing Memes
Marketing memes are a fantastic way to build connections with your target audience. Not only are you proving that you’re relevant, but you’re also showing that you have a playful and imaginable brand.
Need more advice for your marketing campaigns? Keep exploring our site to learn more.