It is stated that the first impression is always the last impression that is by no means an exaggeration. It does not only hold true for people, but it is true for products too. Considering that you have bought a new brand of any consumer product. Then, when you start using it for the first time, you find out that there is either something wrong with the product or it is just not the right type of product for your requirements. It is only logical that in your next purchase, you would certainly not choose that brand.
Let’s just say that the manufacturer of the specific product considers making some changes to it, now it has been improved and is perfect for your needs. Because of the first impression you had of the product, you would surely miss out on its new and improved version. The maker is also going to lose a potential buyer.
Considering the entrepreneurs perspective here, the very first impression would be made not by the customer trying out their product. It is when a shopper first sees the product in its packaging. Always remember the fact that your product will be displayed along with other similar ones. This means that you must make your packaging exceptional to attract the attention of shoppers by having a fairly exclusive and unique product packaging.
Research shows that consumers take around 20 seconds to decide on what product to choose and examine in a retail shelf. Hence, you do have the chance to grab the shopper’s attention using only the visual design of the product’s container.
The best thing about this is that you can always invest in product packaging and tweak it in case the particular design does not do well. There are product packaging companies out there which specialize in everything related to product packaging. It starts with the creation of the right concept; make appropriate changes until a final design has been arrived upon. You can have it all printed for testing purposes.
Manufacturers need to focus their attention on the visual representation of their product. There are several exclusive shapes and designs that they can try to see which one would work best for them. Moreover, they can also experiment with the placement of their company’s logo, color scheme and much more.